For example, maybe many companies you’re interested in are looking for a programmer “proficient in JavaScript” or a digital marketer with experience putting together webinars. They’re likely what recruiters are searching for when they’re looking for people like you. Think about which ones apply to you and your experience and which specific words and phrases are being used to describe them: These are your keywords. “Take a look at what they keep talking about, common themes, what seems to matter to these employers.”
Pull up a few job descriptions for the type of job you have or would like to have, Dunay says. To help figure out the answers to these questions, follow a similar process to the one you would when writing or tailoring your resume. What will those people specifically want to see in a job candidate? Are certain technical skills the most important? Or certain experiences or qualities? As you craft your profile, think about who will be reading it-likely other professionals and recruiters in your industry.
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